北部湾滨海旅游业发展探讨——基于SWOT和“文化引入”分析

The Analysis for coastal tourism of Guangxi Beibu gulf:on the basic of SWOT and "culture introducing"

广西在制定开发建设北部湾经济区域战略规划中,将旅游业列为五个重要发展产业之一,显示了旅游业在北部湾经济区开发中的重要位置。北部湾滨海旅游业具有跨越发展与持续发展相结合的优势,也具有北部湾文化协同发展的特色。在这种情势下,探讨北部湾滨海旅游业发展的战略和策略问题,就不仅仅是一种学术探讨,更是一种与现实经济、社会发展息息相关的实践性操作。当前广西北部湾滨海旅游业在发展过程中,优势与劣势同在,机遇与挑战并存。面对新形势下的新问题、新挑战,抓住机遇,去迎接挑战。当下文化因子正在成为新形势下旅游竞争的关键因素,从"文化引入"策略出发,北部湾滨海旅游业发展应整合资源、调整结构、依托优势、凸显特色。

Guangxi will plan tourism as one of the five important in the development of industry in making the strategic planning of development and construction Beibu gulf economic area, which Shows that tourism has an important position in development of Beibu gulf economic area. Beibu gulf coastal tourism has the advantage of spanning development combined with sustainable development, also has the characteristics of collaborative development of Beibu gulf culture. In this situation, exploring the Strategy and tactics of Beibu gulf coastal tourism, it is not just an academic study, is also a kind of practice closely related Realistic economic and social development. In this paper, using the SWOT theory analysis and explore related problems of Beibu gulf coastal tourism in the process of the development. And on this basis, using ＂culture introducing＂ strategy explore the development trend of Beibu gulf coastal tourism, establishing the basic ideas for integration of resources, adjusting structure, relying on advantage and prominent characteristics.