日本紫菜市场的供需构造及产业发展现状分析

Analysis on supply and demand structure and industrial development status of Japan's laver industry

日本是世界主要紫菜消费国、生产国。同时,也是中国紫菜出口的主要贸易国之一。其紫菜养殖业在经历了80年代繁荣期后,从90年代开始产业发展停滞,紫菜需求市场萎缩。1996年后伴随着中韩两国紫菜产品的市场介入,供需构造发生改变。由于同时面临不利需求条件、双重贸易壁垒以及来自韩日两国的竞争压力,中国紫菜对日出口受阻。但是,2011年后受"3.11大地震"影响,日本国内供给出现短缺,一定时期内将利好中国紫菜出口。对此,中国应确保安全稳定的加工原料供应、降低生产和交易成本,同时利用提高产品质量、细分市场、树立品牌意识等措施增强非价格竞争力,扩大对日出口。

Japan is the world＇s largest consumer of laver, and is also one of the largest producers Meanwhile, Japan is also China＇s major export country of laver. Japan＇s laver aquaculture has experienced a boom from 1980s. Now it has entered a mature stage since the 1990s. After 1996, along with laver products imported from China and South Korea into the domestic market, supply structure is changing. In the face of adverse demand conditions, double barriers to trade and competitive pressure from South Korea and Japan, China laver export to Japan has been blocked. But, after 2011.3 Tohoku earthquake, there is a supply shortage in Japan＇s market, China laver export would be positive during a certain period of time. China should ensure the security and stability of processing raw materials supply, reduce production costs and transaction costs, while taking advantage of product quality, market segmentation, establishing brand awareness and other measures to improve non-price competitiveness, to achieve the purpose of expanding exports to Japan