低碳经济背景下企业营销模式的构建

Construction of Corporate Marketing Model in Context of Low-Carbon Economy

发展低碳经济已成为全球共识,在当前低碳经济模式下,企业营销模式也发生了根本改变。低碳营销将成为主要发展趋势。首先介绍了企业营销模式的创新与发展,然后分析了低碳营销的核心要素,并在此基础上分别从政府机构、环保组织和企业主体三面出击,构建促进企业低碳营销的联动机制,从而促进企业稳定持续发展。

The development of low-carbon economy has become a global consensus, and low-carbon marketing has become a mainstream in corporate marketing. This article describes the development of corporate marketing trends. By analyzing the core elements of low-carbon marketing, it argues that through the joining efforts from government agencies, environmental organizations and enterprises subject, a linkage mechanism of low-carbon marketing can be built to promote business a stable and sustainable development.