自行车运动的符号学解读

Semiotics Explanation of the Cycling

依据罗兰.巴特的符号学视角,结合符号消费的特点和低碳环保时代的要求,尝试性地从符号载体、符号编码、符号意义三个方面对自行车运动进行了解读。认为:自行车运动的符号载体,可以是有形的比赛、产品,也可以是无形的文化理念;自行车运动自身的特点、社会文化的影响和意识形态的引导在为自行车运动进行着编码;自行车运动的符号意义体现在:它是竞争、健康、交往和休闲娱乐的符号。

According to the semeiology theory of Roland Barthes, this paper tries to interpret cycling from perspective of semiotic carrier, semiotic coding, and semiotic meaning, considering features of semiotic consumption and environmentally - friendly demand. The following are mentioned in this paper： semiotic carrier can be tangible games and products, or intangible cultural concept; cycling is coded by its own features, social and cultural impact and ideological guidance ; semiotic meaning of cycling is that it is symbol of competition, health, communication and entertainment.