新媒体与电视传媒发展研究

Research on the Development of New Media and TV Media

随着科技的发展和人类需求的不断提升,新媒体在当今时代层出不穷。一方面新媒体的出现对电视的发展产生了许多负面的影响,冲击了电视媒体的地位;另一方面,新媒体的出现和发展也给电视带来了前所未有的机遇,电视和新媒体的联姻能够产生媒体的合力,也能够满足受众对信息的多元化需求,另外,新媒体的挑战对电视深化内部结构调整,理念的改革创新都具有重要的意义。

With the development of science and technol and the rising of human needs, new media come forth one bye one in the modem age. On the one hand, the application of new media has the negative influence on the development of TV, and also affects the TV status. On the other hand, the existing of new media has brought unprecedented opportunities for TV. The alliance of TV with new media can generate media force in order to satisfy the public＇s diversified information. It is of great significance to the deepening internal reform and renew conceptions of TV.