“新型旅游”视角下的乡村旅游发展策略探讨——以福州市周边乡村为例

Development Strategies of Rural Tourism Based on Perspective of "New Tourism":A Case Study of the Rural Area around Fuzhou,Fujian

基于对Poon的"新型旅游"概念及其形成背景和特征的归纳和总结,认为"新型旅游"具有体验性强、组织灵活、信息化程度高、形式新颖等特点。以此为基础,结合福州市周边乡村旅游发展的实际,提出了产品设计特色化、灵活化、环保化、体验化等产品开发原则,文章认为福州市乡村旅游发展可采取蓝色之旅、绿色之旅、农桑之旅和人文之旅等四大策略。

Rural tourism is a new tourism model relying on the rural landscape and traditional folk culture. In this article the development strategies for rural tourism are discussed from the conception of ＂new tourism＂. Some of the literature relating ＂new tourism＂ are reviewed, and the background and feature of ＇new tourism＇ are expounded. The results of the study show that the characteristics of ＇new tourism＇ are of strong experience, high flexibility, high degree of information and new forms. The authors put forward some suggestions about rural tourism development ways in Fuzhou, such as coastal tourism, green tourism, agricultural tourism and cltural toursm.