基于百度搜索的西安市A级景区信息与旅游流耦合分析

An analysis on scenic spots and tourist information flow coupling of Xi'an based on search engine Baidu

通过百度(Baidu)搜索西安市A级景区信息,利用线性加权法对A级景区信息丰度与旅游流强度指标进行测算,构建了A级景区信息与旅游流耦合协调度模型,实证分析了"十一五"期间西安市A级景区信息与旅游流耦合协调的状况。分析发现:A级景区信息与旅游流存在着显著的相关性,两者的耦合协调度在较低等级处逐年提升,但未达到高度耦合水平;A级景区信息丰度的提高将会带动旅游流强度的增长,促进旅游业的发展。

We searched the information of A-level scenic spots in Xi＇an by Baidu,a popular search engine,and muasured the abundance and tourist traffic intensity by applying linear weighting method to build the coordination model of A-level scenic tourist flow and information,and empirically analyzed the situation of A-level scenic spots in Xi＇an and tourist flow information coordination.It was found out that： There is a significant correlation between the information of A grade scenic and tourist flow;The degree of coordination at a lower level of coupling has increased year by year,but the development still do not achieve a high coupling level;Thus,the development of abundance of information in A-level scenic spot will increase may lead to the growth of tourist flow and as well as promote the development of tourism.