基于互联网平台的苏州婚纱品牌创建之探析

Internet-Based Analysis on Wedding Dress Brand Building in Su Zhou

当前,苏州婚纱产业在发展过程中存在着品牌混乱、产品良莠不齐,竞争激烈,众多婚纱企业缺乏品牌意识等问题。为了更好地将这苏州特色产业进行发展,婚纱企业应树立品牌意识,注重创建婚纱品牌,开展品牌营销。同时,在创建品牌过程中,苏州的婚纱企业应根据各自的实际,充分利用互联网带来的各种机遇,选择正确的品牌创建方式,争创名牌。

Currently, wedding dress industry in Su Zhou has been developing with problems like brand confusion, different qualities of products, fierce competition and lack of brand awareness. Wedding dress businesses shall be aware of building brands and operate brand marketing to better boost the feature industry in Su Zhou. In addition, according to reality, companies shaLl make full use of opportunities offered by the intemet, choose the proper pattern to develop brands and create famous brands.