高校“商务英语”课程教学改革的探索与研究

Exploration and Research on Teaching Reform of Business English Program in Higher Education Institutions

随着社会对高级外语商务人才需求的日益扩大,对高校商务英语教学提出了更高的要求。目前,多数商务英语课堂仍存在教学理念落后、教学定位狭隘、教学手段单一、师资力量薄弱等问题。改革商务英语教学,应以"重视基础、拓宽口径、强化实践、提高素质"为出发点,以培养具有"语言能力+商务知识+综合技能"的应用型和复合型人才为目标,通过变革教学理念,完善教学内容,创新教学方法和手段,从而保证学生能够满足中国经济发展日益国际化的时代需求。

As we see an increasing demand for advanced talents, who command both foreign languages and business knowledge, there are much higher requirements for business English teaching in higher education institutions. Currently, the problems with business English teaching include backward teaching concept, nearsighted teaching orientation, undiversified means of teaching, and insufficient faculty. Therefore we should reform business English teaching by setting the starting point as giving attention to basics, expanding teaching dimen- sion, intensifying practices and improving quality, and by aiming at cultivating appllcation-orlented and versatile talents, who command language capability, business knowledge and general techniques. Thus by changing our teaching concept, enriching teaching contents, innovating teaching means and approaches, we can guarantee that our graduates can meet present demands brought by China＇s increasing Internationalization of its economic development.