摘要
在北京成功举办的黑龙江商品大集,将传统的营销方式移植进现代化大型商场,直接面对终端消费者,获得了良好的经济效益和社会效益,取得了非常理想的效果,实现了政府、企业、消费者、采购商四方满意,多元共赢。这种方式进一步拓宽了黑龙江省商品的销售渠道。黑龙江省应进一步学会用区域经济和特色产品赢得市场,进一步加大绿色、特色商品的宣传力度,采取更加积极有效地方法推动黑龙江省企业和商品走出去,努力营造良好的消费环境。同时,还应积极打造龙江产品的知名品牌,塑造好黑龙江绿色有机产品大省的形象。
Just concluded successfully in Beijing, Heilongjiang Commodity Rally faced the end consumers in large modern mails rather than the traditional marketing practice, achieving good economic and social benefits, acquiring very ideal and multi-win-win results a- mong the government, enterprises, consumers and buyers. The rally has further broadened marketing channels of Heilongjiang's products. Heilongjiang's products can occupy the market by using the approaches of regional economy and local specialties, and intensified promo- tion for green food and local specialties. More positive and effective measures should be adopted to promote enterprise and commodities going out and to create a better environment for consumption. Meanwhile, the authority should build well-known brands for local products and the image of Heilongjiang as a major province of green and organic products.
出处
《商业经济》
2012年第13期6-8,共3页
Business & Economy
关键词
黑龙江
商品大集
特点
意义
启示
Heilongjiang, commodity rally, characteristics, significance, enlightenment