摘要
该文从多年来系统管理实践的角度,分析论述了"客户迷失"的主要表象和原因,围绕如何走出"客户迷失"的问题,分析论述了"以顾客为检验成果的标准,推行新品研发设计的全寿命周期责任机制","细分市场和顾客采取不同策略,提高客户管理的针对性",以及"用户为上、自我退后"等主张和途径。
Based on years of management practice,the author analyzes the presentation and reasons of ＇customer Iost＂.With this problem as subject,the ideas of ＇taking customer as criterion to check work per- formance,carrying out the full life cycle responsibility mechanism in new product development＇,＂adopting different policies on the basis of market segments so as to improve the pertinence of customer manage- ment＂and ＇customer first＂are analyzed and discussed.
出处
《电子质量》
2012年第6期47-48,51,共3页
Electronics Quality
关键词
客户迷失
顾客关注
customer lost
customer concerns
