凤凰沱茶品牌建设与商标保护的探讨

Discussion on the Brand Building and Trade Mark Protection of Phoenix Tuocha

凤凰沱茶是云南省大理州南涧县所产的主要普洱茶产品,具有一定的品牌效应。但由于生产企业众多,市场处于恶性竞争的状态,对凤凰沱茶的市场地位和声誉造成了很大的冲击。本文从南涧县凤凰沱茶生产的历史及现状出发,对凤凰沱茶的品牌建设与商标保护进行探讨。

Phoenix Tuocha is the product of Nanjian County, Dali State of Yunnan province with some branding effect. Due to the mess among the numerous producing factories, the market of Phoenix Tuocha dropped in a status of vicious competition which bring big loss to the branding and reputation of it. This article put forward some measures to help rebuild the brand and protect the trade marks.