北宋书序作者所选择的传播因素分析

The Selected Communication Factors by the Writers of Shu Xu in the Northern Song Dynasty

书序具有重要的传播作用,以北宋诗文集序为对象考察,书序作者在选择推动传播的因素时,对作品艺术性、知识性等文本因素的关注不如对作家身份、生平轶事等非文本因素普遍。其中原因,从书序作者的操作层面来看,是因为在书序中进行文艺批评是很难把握的;从面对读者的传播效果层面来分析,是因为非文本因素较之文本相关的评论因素可以产生显著的传播效果。于是,非文本因素在文学传播中变成了一位无形的操纵者,虽然它不是长远的传播之道,但却常常起着奇妙的传播作用,从而给书序这一文体增加活力。

The style of Shu Xu has an important role in communication. Examining the style of Shu Xu in the northern Song dynasty, we find the writers of Shu Xu paid more attention to non-text elements than text elements. From the author＇s opera-tional level, literary criticism is very difficult to grasp. From the perspective of communication effects, non-text element can have a significant effect of communication, so non-text element become invisible manipulator in the literary communication. Al-though it is not the element in the long-term communication, but it plays a wonderful role in the communication, it makes the Shu Xu to increase energy.