对影响大学生重游灾后四川的因素的研究

Study on Factors Influencing College Students'Revisiting Sichuan after Earthquake

为调查地震后大学生旅游者对四川众多旅游目的地的感知形象、重游意愿等问题,通过实证调研发现:旅游目的地资源质量、感知价值和总体满意对大学生旅游者的重游意愿具有显著影响;旅游资源质量、旅游接待质量和感知价值对大学生旅游者的满意度有很强的影响。

To investigate the influence factors on domestic college students’ perception of tourism image,revisiting willingness and other issues,an empirical study was made after earthquake in Sichuan.The findings show that tourism resources quality,perceived value and overall satisfaction on tourist revisiting intention has significant effect,more importantly,tourism resources quality,reception quality and perceived value have strong influences on tourists’ satisfaction.