内地赴台“个人游”给台湾旅游业带来的挑战

The Challenge of a "Personal Trip" to Taiwan from Mainland to the Tourism Industry in Taiwan

自首批大陆居民赴台个人游试点2011年6月28日启动以来,据统计,截至到今年3月底,已有超过5.7万名大陆游客赴台进行了个人游。针对内地实施的赴台"个人游"政策,笔者分析了其对台湾旅游业带来的挑战,并提出了相对应的措施。

Since the mainland residents in China were permitted to visit Taiwan on June 28, 2011, the number of the individual tourists had totaled about 57,000 by the end of March this year. Aiming at the policy of the personal trip to Taiwan carried out by the mainland, this paper analyzes the challenges for Taiwan tourism industry and puts forward the corresponding measures for these challenges.