自动化监测在医疗广告监管中的运用成效

随着医疗服务市场的逐步放开和社会资金的引入,民营医疗机构的数量正在不断增加,市场竞争激烈和部分医疗机构经营理念的偏差,导致违规医疗广告逐渐增加。面对这一现状,深圳市卫生监督局在全国率先建立并使用医疗广告自动化监测手段对深圳市医疗广告发布情况进行全面监测和有力监管。作者通过数据比对和分析,总结深圳市医疗广告自动化监测系统在医疗广告监管中的运用成效。

With the progressive opening of medical service market and introduction of social capital, the number of private medical institutions is increasing. The fierce market competition and the bias of operating ideas of some medical institutions lead to more and more illegal medical advertisements. Under this situation, Shenzhen Health Inspection Bureau took the lead within China to establish and implement automatic monitoring method to supervise medical advertisements all over the city. Through statistical comparison and analysis, the authors summarized the effectiveness of automatic monitoring system in medical advertisements inspection.