摘要
阐述名物化的意义体现的基础,分析药品广告语篇中名物化的使用情况,旨在揭示药品广告语篇如何通过名物化实现某种隐含的态度。分析表明,名物化通过隐含药到病除的观念、彰显药品广告的医疗科学权威性以及预设操纵性信息等方式,巧妙地传达着广告主的意识形态意义。
This paper, based on the explorations of the meaning variables of nominalization, focuses on the analysis of the use of nominalization in drug advertising discourse to reveal how it realizes the hidden attitudinal meanings through the special choices of nominalization. It is indicated that, by implying the conception of solving problems with the advertised medicine, displaying the authority of medical science and presupposing the manipulative information, nominalization in drug advertising could convey the ad- vertisers＇ ideological meanings to the consumers.
关键词
名物化
药品广告语篇
意识形态意义
nominalization
drug advertising discourse
ideological meanings
