和谐社会背景下我国职业体育俱乐部社会责任探究

Social Responsibility of Professional Sports Clubs under the Background of a Harmonious Society in China

结合卡罗尔金字塔理论模型,归纳出我国职业俱乐部社会责任的内涵,阐述我国职业体育俱乐部履行社会责任的积极意义,分析其社会责任无法善尽之原因,提出实现社会责任的途径。

Based on Carroll＇s pyramid theory, the paper summarizes the connotation of social responsibilities of Chinese professional sports clubs, expounds the positive significance for the professional sports clubs in China to carry out their social responsibilities and analyzes the reasons why these clubs are not able to perform their social responsibilities. The paper also suggests the way for them to realize their social responsibilities.