红罐对决 谁的王老吉?

Who Wins the Trademark Battle over A Tea Can?

赢了官司就等于赢得一切？经过如此旷日持久的纷争后，“王老吉”这个已有很好知名度的品牌会否被逼入死胡同而渐渐走向灭亡呢？

There seems no end to the trademark dispute between Guangzhou Pharmaceuticals Group Co., Ltd. and JDB Group. Recently, JDB Group has turned to Beijing No.1 Intermediate People’s Court to apply for the revocation of the previous arbitration, which was registered. Guangzhou Pharmaceuticals immediately commented on the matter, saying JDB’s act is 'ignorant of the law'. It is also planning to demand compensation of 7.5 billion yuan for JDB’s trademark infringement over the past two years. The battle thus continues. However, even though Guangzhou Pharmaceuticals has gained the right to use the Wong Lo Kat trademark, it is weak in the understanding of the herbal tea market, the planning of the brand development, and the ability to market compared with JDB Group. This could not be solved by defeating a homonymic competitor. Meanwhile, JDB’s efforts in advertising could not be comparable to the influence of the popular trademark Wong Lo Kat. It takes time for JDB to establish a new brand. So, the question is: Will Guangzhou Pharmaceuticals win the market with the regained trademark? Could JDB Group stage a comeback after losing the trademark? Or, in other words, will it be a battle that both sides lose?