对话李如成:再布棋局!

The Return of Youngor

前33年，对李如成意味着什么？ 62岁的雅戈尔集团股份有限公司董事长李如成的答案，一定是百味杂陈：33年前，李如成开始领导这家服装公司，通过产业扩张、股份改制、上市，并高调进军房地产与金融投资，但此后却长期深陷在“不务正业”的质疑声中，然而李如成依然故我，不事争辩；现在，李如成却提出了“严格控制房产投入、适时调整投资规模，集中资源向品牌服装投人’的新战略。难道李如成要否定自己过去设想的“实体经济＋虚拟经济”的产业模式？当再一次突出服装业务地位时，又有什么样的思考？

Youngor, a listed garment company who touched upon two 'fictitious economy' namely real estate and financial investment, used to stride forward with the strategy of diversity, now decided to return to real economy due to the freeze of the two fictitious economy wagons. According to the financial report last year, with its double industrial structure, which is real economy plus fictitious economy, only garment industry realized slight increase. Real estate, which is expected to bring high profit, experienced a shrinkage of sales of 46.94%. The profit of financial investment decreased 60.90% compared to that of last year. What are the causes behind? Unproper strategy? Lack awareness of risks or unfavorable outside environment? Even when the focus returns to the garment industry, how and what Li Rucheng, head of this company should think and react facing the economic downturn?