运城市旅游资源的深层次开发探讨

Discussion on Further Exploitation of Tourism Resources of Yuncheng City

通过对运城市旅游资源及其开发现状进行分析,认为该市旅游资源丰富,类型多样,具有较大潜力,但目前处于初级阶段,据此提出了开发的总体思路及模式,重点打造普救寺和死海两个精品,以提升运城市旅游形象。

Through the analysis of exploitation situation of tourism resources in Yuncheng City, it is acknowledged that the city is rich in tourism resources with various styles and great exploitation potential, but it is still in initial phase, so the paper gives the development idea and model to promote the city＇s tourism image with the emphasis on tourist resorts of Pujiu Temple and Dead Sea.