4Michael T Ewing, Leyland F Pitt, Nigel M de Bussy, and Pierre Berthon,Employment branding in the knowledge economy [J],International Journal of Advertising, 2002, 21(1): 3-22.
6Pierre Berthon, Michael Ewing, and Li Lian Hah. Captivating company: Dimensions of attractiveness in employer branding [J],Intemational Journal of Advertising, 2005, 24(2): 151-172.
7Ambler.T, and Barrow, S. The employer brand [J] ,Joumal of Brand Management, 1996, 4(3):185-206.
8Conference Board,Engaging employees through your brand [M],New York:The Conference Board,2001.
10Sutherland, M M, Torricelli, D G, and Karg, R F, Employer-of-choice branding for knowledge workers [J],South African Journalof Business Management, 2002,33(4),13-20.
3Ambler T,Barrow S.The employer brand[J].Journal of Brand Management,1996,4(3):185-206.
4Collins C J,Stevens C K.The relationship between early recruitment relates activities and the application decisions of new labor-market entrants:A brand equity approach to recruitment[J].Journal of Applied Psychology,2002(87):1 121-1 133.
