房地产调控下房企发展战略调整

Regulation for the Development Strategy of Real Estate Enterprise under the Real Estate Regulatory Policies

随着近两年一系列严厉的房地产调控政策的出台,目前中国的房地产企业正面临着严峻的形势和挑战。文章首先回顾了2010-2011年出台的房地产调控政策,在此基础上分析了这些调控政策从各个层面带来的影响,最后针对当前的形势对未来房地产企业发展战略的调整提出了建设性的意见,以促进房企持续健康发展。

As the introduction of a series of stringent regulation policies for real estate in the past two years, now, Ghina＇s real estate enterprises are facing a serious pick situations and challenges. This article firstly reviews the stringent regulation policies of real estate introduced from 2010 to 2011, then on this basis analysed the impact of-these regulation policies on all aspects of real estate industry. At last, against the current situation, constructive proposals on the future development strategy adjustment are put forward to promote the continuous and healthy development of real estate enterprises.