假日经济背景下的酒店节日营销发展对策研究

Development Strategy of Hotel Holiday Marketing in Holiday Economic Background

人民生活水平的不断提高以及"五一"小长假、清明小长假、端午小长假、中秋小长假、"十一"黄金周等节假日的设立,给节假日消费注入了巨大的活力和能量。假日消费热潮日益高涨,假日经济的产生,推动了众多产业的发展,也为酒店业提供了发展契机,节日营销愈来愈受到酒店的重视和青睐。本文以假日经济为背景,结合中国现有节日,就酒店业如何更好的开展节日营销提出建议。

With the continuous improvement of people＇s living standards as well as the coming of May Day holiday, Ching Ming Festival holiday, Dragon Boat Festival holiday, Mid-Autumn Festival holiday, ＂National Day＂ Golden Week and other holidays, it has injected great vitality and energy to the holiday spending. Holiday spending is rising and the generation of holiday economy promotes the development of many industries, and also provides the opportunity for development of the hotel industry, so the holiday marketing deserves such special recognition of the hotel. Taking holiday economy as the background and combining with China＇s existing holiday, this paper makes recommendations for better carrying out the holiday marketing of the hotel industry.