从企业软实力到新组织权力观——约瑟夫·奈权力思想对管理学的启示

From Corporate Soft Power to New Organizational Power View——The Illumination From Joseph.Nye's Power Thoughts On Management

约瑟夫.奈以国家软实力思想为核心的权力思想对现代管理理论与实践有重要启发。作为一种客观存在的实力形式,企业软实力是企业综合实力组成部分,强调了以往企业资源、能力体系中被人们所忽视的那一部分。作为一种管理思想,企业软实力加深了对资源观和能力观作用机理的理解,并丰富和发展了资源观和能力观,对竞争战略、战略思维、企业本质的认识有重要启发意义。约瑟夫奈的权力思想拓展了传统组织权力观,促使传统组织权力观向新组织权力观发展。

The theory of National Soft Power pro pgsed by Joseph Nye has great illumination on nxxtem managerial theory and practice. As an objective capability, corporate soft power is part of corporate integrative power emphasizing the part overlooked within corporate resources and competence. The idea of soft power meets the needs of managerial further development. Theory of soft power has the insight into resource - based view and capability view, enriches and develops the resources - based view and capability theory, and has lots of enlightenment on competitive strategy and strategic thinking. Joseph. Nye＇s theory of power and soft power enrich the traditional corporate power view, and drive it from old corporate power view to new corporate power view.