支持顾客细分策略的用户需求分析方法研究

Research on Customer Requirement Analysis Method of Supporting the Customer Classification Strategy

通过对产品的使用过程进行分析 ,提出了用户需求可表示为用户、环境及操作的函数 ,并且指出全面地获取用户需求的关键在于从用户、环境、操作三个维度扩展需求空间。这种方法能够有效地支持新兴的规模定制生产模式所要求的顾客细分策略 ,并对需求分析阶段的产品建模具有重要的意义。

Through the analysis of the process of using a product,it's presented that the customer requirement can be represented as the function of customer,environment and operation,which plays an important role in the product modeling in the requirement analysis phase,and the key to acquire the customer requirment is to extend the requirement space through the three dimensions.The customer classification strategy is supported as demand from the new mass customization manufacturing system.