江苏省城乡居民网络信息消费水平研究

Research on Network Information Consumption Level of Urban and Rural Residents of Jiangsu Province

江苏省网络信息消费在居民实现能力、消费渠道和消费类型上均呈现逐年递增的发展趋势。文章在分析大量统计数据的基础上,通过线性回归方法构建江苏省城乡信息消费函数,居民收入与信息消费的关系,分析江苏省城乡居民网络信息消费水平,为引导网络信息消费的健康发展提供可参考的理论依据和切实可行的措施与建议。

The network information consumption in Jiangsu province has got developments in the residents＇ ability to implement, consumer channels and consumption types, but at the same time, there is an imbalance problem in urban and rural development. This paper builds the function of urban and rural informa- tion consumption by the linear regression method based on a large amount of data, verifies the relationship be- tween the income and information consumption, analyses the network information consumption level of urban and rural residents of Jiangsu province. The government still plays a key role in guiding the healthy develop- ment of the network information consumption, and should promote the increase in farmers＇ income to propel the whole enhancement of the network information consumption level.