日本文化产业的国际竞争力及其前景

The International Competiveness of the Japanese Cultural Industry and the Prospects for Development

日本在自然资源上是"资源匮乏的国家",但在文化资源上,日本堪称为"文化资源大国"。20世纪90年代,日本经济发展速度开始减速,然而,在日本经济停滞增长期间,日本文化产业却继续保持了快速增长的态势,蓬勃地发展成仅次于美国的世界第二大文化产业大国。以雄厚的文化资源和强有力的政府支持、注重培养文化产业的优秀人才、注重文化产品衍生市场的开发等机制做后盾,日本文化产品的海外市场份额不断加大,日本文化产业的国际竞争力也不断提升。今后,以中国为中心的亚洲以及欧美国家将是日本最主要的文化产品出口市场。

Japan is referred to as ＂a country with meager natural resources＂. In terms of cultural resources, however, Japan calls herself as ＂a strong country＂. The Japanese macro - economy had witnessed a retarda- tion during the 1990s while the cultural industry had maintained rapid growth, making Japan the second largest country only to the USA. in terms of cultural industry. The Japanese competitiveness and its share in the world cultural markets have been increasing. This progress can be attributed to Japan~ abundant cultural resources, strong government support, effective personnel training, and a mechanism for developing cultural derivatives. China - centered Asia, European countries as well as the United States will be the most important export mar- kets for the Japanese cultural products.