新农村建设中农民选择偏好与支付意愿调查研究——山东省东部地区的证据

Study on Investigation on the Rural Farmers' Choice Preferences and Willingness to Pay under New Rural Construction: An Evidence of Shandong Province Eastern Region

新农村建设涉及农村发展的各个方面,农民选择偏好及支付意愿和支付水平对新农村建设具体实施效果具有重要影响。本文结合对山东省东部地区新农村建设状况的问卷调查,分析了农民对新农村建设中各项具体内容的认知、参与偏好及支付意愿。调查结果显示,农民收入水平是影响农民支付意愿的关键因素,村集体组织功能的弱化对农村公共服务水平具有显著影响,农民支付意愿更倾向于农村公共设施、生活设施以及生活环境的改善。

The new rural construction project that involve all aspects of rural development,farmers' preferences and willingness to pay and the pay level of the concrete implementation of the new rural construction,has an important impact on results.In this paper,it is analyses that the farmers of the new rural construction in the specific content knowledge,preferences to participate and willingness to pay on the eastern Shandong province.The findings show that farmers' income levels affect farmers' willingness to pay is a key factor.It has significant impact on the level of public services in rural areas with the weakening of the village collective organizations function.The farmers' willingness to pay more inclined to rural public facilities,living facilities and the improvement of living conditions.