成本上升环境下组合订货与定价动态决策

Dynamic Decision On Combined Ordering and Pricing under Increasing Cost Environment

组合订货与定价是近年运作与营销交叉领域的研究热点问题,目前关于订货与定价组合决策研究忽略了易逝性产品特征及补货成本上升的问题,该问题在易逝性产品、服务、渠道促销决策方面具有广泛的应用背景,而成本上升使目标函数变为非凹性,并改变了解的结构特征。本文构建了在成本上升环境下两阶段不同残值产品订货与定价模型,揭示了不同条件下解的存在与唯一性条件及其解的结构,并与相关结论进行了比较,最后给出了数值分析和管理意义的解释。

Combined ordering and pricing is an attractive issue for researchers, but current literature overlooks the characteristics of both perishable products and increasing replenishment cost, which has a broad application perspective in decision making of perishable products, .service, and sales promotion of manufacturers. However, the increase of replenishment cost makes the objective function non-concave, and changes the characteristics of solution structure. As a result, this paper proposes a two-stage model for ordering and pricing under increasing cost, discloses the uniqueness and structure of solution, and compares the current related results. Finally, we make numerical analysis and give explanation to the management implication.