我国文化创意产品消费市场分析与对策建议

An Analysis of Consumer Market of Cultural Creative Product in China and Countermeasures Proposals

近年来,许多国家和地区将文化创意产业作为经济发展的战略产业和支柱产业。然而中国居民对文化产品较低的消费能力和意愿已成为制约文化创意产业发展的瓶颈。通过对文化创意产品需求函数和供给函数进行分析,对文化创意产品供求影响因素进行详细阐述,提出改善我国文化创意产品消费环境,提高我国文化创意产品消费水平的相关建议。

In recent years,many countries and regions take the cultural and creative industries as the economic development of strategic industries and pillar industries.However,the cultural products spending power of the Chinese residents is low and the intention has become a bottleneck restricting the development of cultural and creative industries.Through analyzing the demand function and supply function of the cultural and creative products,this paper elaborates on the cultural and creative products demand and supply factors,proposes to improve the consumption environment of China's cultural and creative products and relevant recommendations to improve the consumption level of China's cultural and creative products.