物流企业增值服务创新模式——电子商务代运营

The New Value-Added Service Model of The Logistics Enterprise:the Agency-Operation Services about E-commerce

传统企业积极开拓电子商务业务,电子商务代运营正迎来快速发展机遇.在此背景下,物流企业在为客户提供高水平物流服务的同时,也可以进行业务延伸,为客户提供涵盖电子商务全过程的代运营服务.电子商务代运营作为物流企业新增值服务模式,可带来新的盈利方式.为保证电子商务代运营服务的顺利进行,物流企业需要明确业务定位、以优势业务为核心,强化关系管理和做好成本控制.

With the traditional enterprises actively developing E - commerce business, the agency- operation about E - commerce are facing the opportunity of rapid development. In this context, the logistics enterprise to provide customers with high level of logistics services at the same time, can also be an extension of business, providing customers with the agency - operation services about E - commerce that covering the whole process of E - commerce. As the new value - added service model, the agency - operation services about E - commerce bring a new way to profit. In order to keep steady growth, the logistics enterprise need define its position, build its core competency on the advantage of business, strengthen the relationship management and pay attention to cost controlling.