基于双边市场理论的浙江省大宗散货交易平台建设策略探讨

A Study on the Bulk Trading Platform Strategy in Zhejiang Province Based on the Theory of Two-sided Market

大宗散货交易平台由生产商、最终用户(或贸易商)等参与方共同构成,具有典型的双边市场特征,平衡参与各方利益的定价策略是大宗散货平台成功运作的基础,物流、金融、信息等非价格竞争服务是其进一步发展的重要支撑。本文以双边市场理论为基础,从定价策略、非价格策略等方面分析如何促进浙江省大宗散货平台的建设发展。

Bulk cargo trading platform consist of the manufacturer and the end user （ or traders ） , with the typical characteristic of two - sided markets. Pricing strategy help a bulk cargo platform for success, some non - pricing factor, like logistics service, finance service, information service will be useful. This paper based on the theory of two - sided markets, study on how to promote the construction of bulk cargo platform in Zhejiang province by the pricing strategy and non - pricing strategy.