从互文性理论看淘宝体的流行

On the Popularity of Taobao Genre from the Perspective of Intertextuality

在分析"淘宝体"体裁特点的基础上,借助体裁互文性理论探讨了"淘宝体"流行的原因,并通过具体实例说明"淘宝体"和其他体裁之间实现体裁互文的表征形式,以及由此反映的体裁之间的互文本质。

As a popular network genre,Taobao genre has a great influence on media genres as well as genres in some professional fields. Based on the analysis of the generic features of Taobao genre, this paper discussed the reasons for the popularity of Taobao genre within the theoretical framework of generic intertextuality. Some examples were analyzed to illustrate the manifesta- tion and nature of intertexality between Taobao genre and other genres.