1MacStravic, R.S. Internal marketing for hospitals[J]. Health Marketing Quarterly, 1985,47-54.
2Berry, L.L, Parasuraman,A. Competing Through Quality [M]. New York: The Free Press, 1991.
3Gronroos,C. Internal marketing-an integra part of marketing theory [J]. Marketing of Services,1981,236-238.
4George, W. Internal marketing and organizational behaviour: a part- nership in developing customer-conscious employees at every level[J]. Journal of Business Research, 1990,63-70.
