创意旅游视阈下德化陶瓷文化旅游发展研究

A Development Research of Ceramic Culture Tourism in Dehua from the Perspective of Creative Tourism

创意旅游是旅游产业适应市场变化的必然选择,德化作为中国的三大瓷都之一,陶瓷文化旅游正在兴起.本文期冀以创意旅游引领德化陶瓷文化旅游的突破和升级,开发其作为非物质文化遗产的价值,并为闽台非物质文化遗产的传承与保护性旅游利用研究提供案例借鉴.文章借用文献分析和田野调查法、定性定量研究和跨文化比较研究法,分析了创意旅游内涵及其与文化旅游的关系,对陶瓷文化旅游相关概念及发展模式进行研究,继而对德化陶瓷文化产业和旅游发展现状进行了分析并提出了对策建议,最后,得出了创意旅游视域下德化陶瓷文化旅游发展模式.

The emergence of creative tourism is the necessary choice that the tourism industry accommodates to the new change of market demand when the world enter the knowledge-based economy and the experience economy age. Dehua, as one of three major ceramic capital in China and one of the birthplace of Ceramic culture of China, plays an important role on the development of the ceramic culture history in China. In this paper, based on the related concepts of the creative tourism and analysis of relationship between cultural tourism and ereative tourism, we researched the current situation of Ceramic culture tourism in Dehua, proposed the countermeasure and suggestion of developmental protection of ceramic culture tourism in Dehua from the perspective of creative tourism, and explored its industry value as one of the Intangible cultural Heritage.