农业信息传播模式的供求实证分析——以山东省部分地区的调查为例

An Empirical Analysis on the Supply and Demand of Agricultural Information Dissemination Models,a Case Study of Sampled Rural Areas in Shandong Province

文章以山东省部分地区农业信息传播模式的调查为基础,分析了农业信息服务的传播供给模式,剖析了农民农业信息传播现状和存在的问题,并提出了全新的以农民(包括个体农民、专业大户、村干部等)为中心的多元复合的传播模式。

Based on investigation of dissemination models of agricultural information in part areas of Shandong Province, supply models of agricultural information dissemination were analyzed in the paper. Current status and problems of agricultural information dissemination models were discussed, and a new farmer-centered （including individual farmers, large-scale farmers and governor of villagers） multiple complex transmission model was proposed.