牡丹江市大学生体育消费行为研究

Research on Behaviors of Sports Consumption of University Students in Mudanjiang City

采用文献资料法、问卷调查法、数理统计法和逻辑分析法,对黑龙江省牡丹江市大学生体育消费中的价值取向、体育消费的总体水平、体育消费结构和影响体育消费的因素等方面做了调查。调查结果显示,目前牡丹江市大学生的消费意向明确,消费水平偏低,消费结构单一。经济条件、体育兴趣爱好、体育用品价格过高、学校场地器材不足等是影响牡丹江市大学生体育消费的主要因素,并就此提出相应的对策。

The paper made analysis of sports consumption of college students in Mudanjiang city with the literature method,questionnaire and mathematical statistics and logic analysis.The survey focuses on the aspects of value orientation of consumption,the total level of consumption of sports goods,consumption structure and factors affected the sports consumption.