马鞍山市旅游业东向发展战略研究

East-Oriented Development Strategy of Ma'anshan Tourist Industry

马鞍山市位于安徽省东部,在安徽省提出东向发展、加速融入长三角的大背景下,能否在旅游业发展上抢抓机遇,加快接轨南京、融入长三角步伐,是该市提高旅游业国际化水平,建设著名旅游城市的必然选择。文章在概述马鞍山市旅游业发展现状的基础上,分析其实施旅游东向发展战略的现实性和可行性,最后从加强政府部门间合作、塑造城市旅游品牌,培育一流旅游产品、紧紧融入南京都市圈板块、加强与长三角重点旅游城市交流与合作、加强四大旅游线路节点的合作、积极参与长三角无障碍旅游区建设等方面提出马鞍山市实施旅游东向发展战略的相关对策,以期对该市旅游业发展提供必要的理论参考。

Based on the current situation of Ma＇anshan tourism, the paper analyzes the reality and feasibility of east-oriented development strategy and puts forward relevant policies including strengthening cooperation between government departments, developing famous urban tourism brand, cultivating first class tourism product, integrated into Nanjing urban circle module, enhancing cooperation and exchange with key tourism cities in Yangtze River Delta, intensifying cooperation with four major tourist route, actively anticipating the construction of barrier free tourism zones, which provides theoretical reference for the Ma＇anshan tourism development.