青春偶像剧的文化表征与解码——基于约翰·费斯克理论的分析

The Cultural Symptoms and Decoding of Youth Idol Drama——Analysis Based on the Theory of John Fiske

青春偶像剧作为一种与商业逻辑、经济逻辑有密切互动的电视剧种类,其艺术生成、接受都深受后现代主义思潮的影响。在约翰·费斯克的符号表意、电视"吟咏"表意、水平和垂直向度的互文性等理论观照下,青春偶像剧在生产环节上将现实的幻化呈现为意识形态的编织,在传播上选择日常生活的视觉化吟咏策略,在接受上实现受众的个性化解码,从而完成了青春偶像剧的视觉化奇观和娱乐狂欢。

Youth Idol Drama as a type of TV play closely interacts with business and economic logic, and its artistic generation and acceptance are both deeply influenced by the post modernism thoughts. In the light of John Fisk＇s Symbol theory, TV ＂ bardic＂ ideographic theory, intertextuality theory of horizontal and vertical dimensions and so on, the creation and acceptance of the Youth Idol Drama can be interpreted as the ideology knitted with the illusion of the reality. In the dissemination, the selection of strategy for daily visual bardic is to be made through the audience＇s individual decoding in the acceptance and the visual spectacle and entertainment carnival of the Youth Idol Drama are thus completed.