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Web2.0时代下的网络口碑传播——以“大众点评网”为例 被引量:5

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摘要 Web2.0时代不是"技术"的时代,而是"人"的时代。它以新的技术和平台为口碑传播注入了新的活力,也使得网络口碑传播成为Web 2.0时代下"性价比"最高的传播形式之一。"金杯银杯不如老百姓的口碑"这句话正是"大众点评网"价值的最好的体现。
出处 《今传媒》 2012年第7期99-100,共2页 Today's Mass Media
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