包装设计中民间剪纸艺术的借鉴与表现探析

Reference and Expression Analysis of Folk Paper-cutting Art in Packaging Design

在分析了民间剪纸艺术造型特性和审美价值基础上,阐述了注重借鉴和应用剪纸艺术题材与现代商品相适应的基本原则,并结合设计实例就借鉴剪纸艺术的"镂空技法"、"阴阳技法"和"意象手法"等表现形式和方法展开了探讨,指出了现代包装设计在追求突显民族性的同时,也要符合时代性和大众的审美需求。

On the analysis of the folk paper-cutting art characteristics and aesthetic value, it discussed based on reference and paid attention to application clipart subject matter and modern commodity adaptation of the basic principle, and combining the design examples of clipart for reference ＂hollow out techniques＂, ＂Yin and Yang skills＂ and ＂image technique＂ forms and methods, it pointed out that modem packaging design that was in pursuit of the highlight of the nationality, but also want to accord with the times and the mass of the aesthetic demand.