高校标识导向系统设计研究

Research on University Guidance System Design

从高校标识导向系统对校园文化生活的影响出发,通过分析标识导向系统的主要特征,提出了标识设计应和校园景观相结合,考虑环境与人的和谐关系,并对进入建筑群的路线信息、传达校园文化和其他文艺娱乐节目信息、体现校园历史和建筑信息3个方面进行了解读。从而在全面考虑高校整体氛围和文化表现的基础上,传达校园学习、文化氛围和专业特色,促进高校校园人文建设。

From the point of the influence of university guidance system on campus cultural life and through the analysis of the main characteristics of guidance system, it put forward that the guidance design should be combined with the campus landscape and took the harmony relation between human and environment into consideration. It also illustrated the guidance design from three points： the route information of entry into the architectural complex, to convey the information of campus life and the other entertainments and to reflect the information of campus history and building. After full consideration of university entire atmosphere and cultural performance, the signages should convey campus learning, cultural atmosphere and major features, and promote the university campus humanism construction.