论中国传统色彩在现代包装中的审美意义

Discussion on the Aesthetic Meaning of Traditional Chinese Colors in Modern Packaging

阐述了中国传统色彩元素的历史渊源及文化内涵,体现出整个民族的审美特征和审美意识。通过对中国传统色彩元素在现代包装中运用的若干经典案例的分析,论述了由现代包装的商品市场化行为,从而大力宣扬、传播中国传统文化。进而论述了正确对待和恰当运用中国传统色彩对中国现代包装的积极意义,通过传统色彩与现代包装的完美结合,创造出既符合中国人的审美品位,又具有时代感,能够得到现代社会认同的优秀作品。

It elaborated the tradition Chinese color elements of the historical origin and cultural connotation, reflected the ethnic aesthetic features and aesthetic consciousness. Based on the traditional Chinese color dements in modern packaging in the use of several classical case analysis, it discussed the goods market behavior in the modern packaging, to vigorously promote and spread the traditional Chinese culture. And then it discussed the correct treatment and appropriate use of traditional Chinese color for Chinese modern packaging and positive significance, through the traditional color and modem packaging of the perfect combination, to create both the Chinese aesthetic taste, but also has the sense of the times, can get excellent works of modern social identity.