包装色彩的鲜艳度及其在商品营销中的作用

Packaging Color Brightness and Its Role in Commodity Sales

分析了商品包装设计中色彩的重要性,并结合色彩自身所具备的视觉和心理效应,以及对人的情感和心灵的影响,论述了运用鲜艳浓重的色彩的商品包装在商品的营销中的作用与价值。进而分析了鲜艳的色彩可以提升商品的被关注度、可以加大商品与消费者之间的情感沟通等问题。提出了只有在商品包装设计上更加强调色彩的视觉传播效力,才会使商品包装真正发挥出促进商品销售的作用。

It analyzed the significance of colors in commodity packaging design. The role and values of the commodity packaging employing vivid colors in the marketing are discussed with the visual and psychological effects of colors as well as their influence on one＇ s emotions and minds. It＇ s further mentioned that vivid colors can attract the attentions and heavy colors can improve the emotion communication of products with the consumers. It put forwarded that, only if the emphasis of the commodity packaging design is put on the visual communication effects of colors, the commodity packaging would play a beneficial role indeed in the product marketing.