试论现场短新闻传播现场感的实现

The Realization of Live Broadcasting of Concise News on the Scene

在媒介市场化环境下,新闻报道要以满足受众的信息需求为工作的目标。目前在媒介信息多样化的背景下,现场短新闻以记者在新闻事件发生的现场,用短小的篇幅再现新闻现场的境况,并把新闻事件简明扼要地传播给受众,这样的新闻传播形式受到了受众的青睐。因此,如何实现现场短新闻的现场感成为新闻记者探索的重点。

In the environment of media market the news report needs to meet the targets＂ information demand for their work. At present, under the background of media information diversification, the short news on the scene win the favor of the audience in which reporters concisely recapture the news on the scene where the events took place and broadcast to the audience. Therefore, how to realize the live broadcasting of the concise news on the scene has become journalists＂ major task.