论区域经济合作中企业间的营销合作

Marketing Cooperation of Inter-enterprises in Regional Economy Cooperation

企业间的营销合作是企业之间合作的重要内容 ,也是区域经济合作重要组成部分 ,企业间的营销合作对于合作企业双方在激烈的市场竞争中是一种双赢的选择 ,对于整个区域经济来说有利于加快农业产业化进程 ,对于社会来说 ,则有利于有限资源的节约使用 ,合理利用。自愿、平等、互利是企业间营销合作的原则。品牌联合 ,产品开发研制合作 ,共享营销网络渠道 ,合作促销是营销合作的主要形式。寻找共同利益点 ,建立相互信任的长期友好的关系是合作营销的主要方法。

Marketing cooperation of inter-enterprises is an important content not only to inter-enterprises cooperation but also to regional economy cooperation. That is not only a double-winning option to both sides of cooperative enterprises in fierce market competition, but also is beneficial to promotion of agriculture industrialitation for regional economy and thrifty use of scarce rescources and for socity. Its principles are voluntariness, equality and mutual benefit. Its major forms include brand-joint, cooperation in developing and researching of products share-out of marketing net channels and cooperative promotion. Its major methods are exploration of points of common benefit and foundation of mutual-trust and long-term friendly relationship.