超市产品需求调查问卷设计及统计分析

On Questionnaire Design and Statistical Analysis of Supermarket Product Demand

设计一份高质量的超市产品需求调查问卷能够真实反映出受访者对超市产品客观需求、对超市产品服务质量的真实意见。文章利用统计方法,试从问卷调查设计思路及步骤和统计分析方法视角研究超市调查问卷的设计范例,为提高超市管理水平和生成科学严谨的市场调查报告提供有力的数据支撑。

The design of high quality questionnaire of supermarket products’ demand can truly reflect the objective product demands of respondents and real opinions towards the service quality of products in supermarkets.Based on strategic methods,the paper studies the design case of supermarket investigation questionnaire from questionnaire design process and ways of thinking,and provides articulate data support for upgrading management in supermarket and forming the scientific market investigation report.