营销管理电子对抗系统实训教学研究

Research on Practical Teaching for the Electronic Training System of Marketing Skills

采用营销技能电子对抗系统来模拟现实的商业环境,学生在此环境中模拟企业运营,学习企业市场营销知识。介绍了实训的目的及系统的主要功能模块,阐述了实训内容和学时安排,讨论了成绩评定标准,同时对实训中阶段性的结果进行了总结。

An electronic training system of marketing skills is introduced to simulate the reality of a commercial environment,in which the students simulate the operation of enterprise,and learn marketing knowledge.This paper firstly introduces the training aim and main function modules of the system,then describes the training contents and arrangement,finally discusses the standard of grading and analyzes the stage result of the training.