以花文化活动促进浙江省花卉产业健康持续发展

Flower Civilization Activities to Promote Healthy and Sustainable Development of Flower Industry in Zhejiang

介绍了浙江省花卉产业和花文化活动发展现状:截止2011年,浙江省花卉种植面积达12.9万hm2,总产值突破400亿元;产业布局基本形成;新品种新技术研发快速发展;于1984年成立了浙江省花卉协会,并先后组建了兰花、多浆植物、荷花水湿生植物分会、花文化专业委员会等13个分支机构;举办各类花文化活动。指出了产业结构不合理、企业与农户间协同机制不健全、花卉家居消费缺乏有效引导等存在问题,提出了发挥协会作用、加强宣传报道、加快产业标准备化建设步伐、办好花市活动、努力开拓市场、发展家庭园艺中心的发展对策。

Presentation was made on current situation of flower industry development in Zhejiang province. Zhejiang Flower Association has provided different flower varieties, technical and market information to flower professionals by organizing seminars, participating flower civilization activities such as exhibitions and other activities, strengthening exchange and cooperation at home and abroad for increasing awareness and promote the development of flower industry in Zhejiang province. Countermeasures were offered for further development.